Selling Product or Selling Gender: Toy Advertisements and Child Gender Identity

The Selling of Gender Identity

There is good news and there is bad news. The good news is that print advertisements and television commercials have finally begun to respond to the needs of a culturally diverse population. The bad news is that despite some progress, the stereotyping of many groups based on gender, age, and race continues and leads to some serious consequences. All too frequently women are still portrayed as s...

Examination of the Differences in Selling Behavior on the Basis of Sex and Gender Identity

The purpose of this study was to determine whether there were any differences among salespeople in selling behaviors—namely adaptive selling behavior (ASB) and customer-oriented selling behavior (COSB)—across sex and gender identity groups. Survey data were collected via self-administered questionnaires mailed to a convenience sample of pharmaceutical salespeople working in Adana, Turkey. While...

Selling Sanity Through Gender: The Psychodynamics of Psychotropic Advertising

This paper provides a brief visual history of the ways women patients, and specifically women patients whose marital status is identified in conjunction with their “illness,” have been constructed as abnormal in the images of advertisements designed to promote psychotropic medications to an audience of psychiatrists. The advertisements I discuss come from the two largest circulation American ps...

Selling Information Selling Information *

We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...

Gender Differences in Advertisements